He also lists Haley as the director of his music videos, perhaps a feeling that only the version of himself that he wants to be could ever direct these videos.
In a GOLF podcast episode where Okonma has a conversation with fellow artist Vince Staples, Okonma explains how Haley acts as his alter-ego, someone who he wants to be. In the opening track of “Call Me If You Get Lost,” “Sir Baudelaire,” Okonma says that Haley is back. One character fans might be familiar with is Wolf Haley, who Okonma references heavily in his album Wolf, and also appeared previously in his album Goblin, specifically his song “Yonkers.” While there has been speculation as to whether this new character of Baudelaire is a deliberate connection to the book series “A Series of Unfortunate Events” or the French poet Charles Baudelaire, there has been nothing confirmed from the singer as to whether this was intentional.Ĭreating characters has been something Okonma has been doing with most of his releases.
In fact, in the initial promotions for the album, Okonma released the cover art for the project displaying an identification card for someone named Tyler Baudelaire, an entirely new character and persona, remaking his image for this release entirely. The album acts as a redefining project for Okonma where he has looked back, taken the best aspects of his past works and combined them to make something even greater. Leaning into a more chill and indie genre with a feature from Rex Orange County in the opening track - an artist who fits into the indie-pop landscape - Okonma seemed to be focusing on an entirely different aesthetic.īecause of this, fans didn’t know what they would receive from the new album, and if any were expecting something along the same lines of the two previous releases, what the artist presents in “Call Me If You Get Lost” supersedes all expectations. He’s been a bit of an unpredictable artist after his album “Flowerboy” in 2017, which completely revamped the sound that the rapper had been continuously producing. Following themes of heartbreak, love and jealousy, “Igor” was a coherent and storyline-based album that displayed genres of rap, R&B and funk. It’s been two years since singer, songwriter, director, producer and fashion designer Okonma’s latest release of “Igor,” an album that topped the charts and became the singer’s most popular project. In his sixth studio album, “Call Me If You Get Lost,” Tyler Gregory Okonma, better known as Tyler, The Creator, taps into ‘90s hip-hop tradition while also paying tribute to his past releases.
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